I am a designer, not an artist. I enjoy taking a strategic approach to solve problems in a creative manner.

My idea of great product design combines a user centered approach with a strong and appealing visual language to create a consistent and delightful experience. I thrive when I'm involved in every aspect of the product process from high-level product strategy and vision, to the tactical design-develop-launch-iterate cycle. I believe in simple design, and every design decision should have reasons behind why they were chosen.

Experience

2018 - Present

Menlo Park, CA

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2015 - 2018

Mountain View, CA

2009-2015

New York & California

Staff Product Designer

Led strategic initiatives for Meta Ads, focused on defining visions from multiple Ad products to overall Ads Manager platform.

Initiated and launched multiple crucial products, including Automated Creative Optimization, Targeting Automation, Post Conversion Optimization and more, generating $XXX million in incremental revenue.

Led cross-org workshops to drive alignment on Ads future direction.

Led and mentored Sr. product designers cross Ads Org.

Lead Product Designer

Coupons.com Website Design

Partnered with product management to drive strategy and execution of rapid prototypes and iterative A/B tests to improve key metrics and derive quick learnings. Drove an aggregate 18% lift in MAU.

Established and maintained a design pattern and component library which helped reduce complexity, improve consistency and increase execution speed.

Created user-centric, modern aesthetic looking pages with solid features for Coupons.com users, including home page, all landing pages, and list.

Coupons.com App Design

Worked closely with engineering to roll out the fully redesigned app built from scratch within 5 months. New model increased the user base by 7x, and outperformed other key metrics.

Partnered with PMs and UX designers to uncover insights and translated concepts into features that address customer behaviors and motivations.

Created frameworks and prototypes to share the vision, design principles, and content strategy. 

Designed the app from scratch starting from a style tile and establishing it to a complete style guide including color, typography, components, and cetera. 

Business & Data Products Design

Took statics and data into clear informational graphic designs while keeping the project/product concept outline in mind.

Standardized and documented the design patterns to facilitate the implementation.

Delivered user flows, wireframes, mockups, and high fidelity prototypes for the new features of Quotient Business, Analytics and Campaigns.

Web & Graphic Designer

Multiple Companies

Designed websites, commercials, marketing materials, logos and magazines for many clients in various industry fields.

Honors of Mobile App Design

W³ Silver Award 

Best Mobile App in shopping category

Webby Award Honoree

Best Mobile App in shopping category

MediaPost Appy award 

for best Marketing, Branding and Advertising app

BMA Gold Winner

Best Designed Mobile App in lifestyle category

Education

Pratt Institute |  Manhattan, NY

M.S. in Communications Design

Capital University of Economics & Business  |  Beijing, China

B.S. in Advertising Planning

Skills

Design

Vision & Strategy

Cross-team Collaboration

Product Management

Experience Design

Research

Data Visualization 

Interactive Prototype

Tools

Sketch

Figma

Photoshop

Illustrator

Language

English

Chinese

Thank you for your time :)
Interested in working with me?

Please contact zhuzhiya1984@gmail.com